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Value Added Resellers

The VAR partner program is for partners who offer customized solutions - essentially a combination of domain, vertical, or application expertise that includes ProActive School technology. VAR partners focus mainly on driving license revenue through the resale of all or part of the ProActive School product suite. These partners also offer professional services to support the deployment of our technology. This highly organized program provides a clearly defined environment for VARs to work within and includes four achievement levels: Platinum, Gold, Silver, and Bronze. Top-performing VARs are also eligible to participate in our Authorized Education and Authorized Consulting partner programs.

Through this program, VARs can:

Increase revenue: ProActive School helps our partners create new business opportunities to maximize revenue potential and close more deals at higher margin with the broadest range of new and improved services that showcase high incremental value.

Increase customer satisfaction: Through the provision of market leading ProActive technologies we elevate the value of VAR offerings enabling our partners to focus on delivering robust solutions that provide their customers with access to the valuable data locked inside applications.

Deploy faster: Our ProActive tools and framework enable deployment in weeks and eliminate the maintenance and customization effort associated with custom development.


Superior account management and a host of other benefits are available to VARs through this program. Depending on achievement level, partners are eligible to receive services discounts, referrals, demo licenses, and sales collateral. Marketing support includes access to marketing funds, the partner extranet, events, newsletters, logos, jointly branded collateral, and more. We offer web, email, phone-based technical support and a full range of product training and certification options.


Partner requirements vary depending on achievement level but are predominantly determined by annual revenue commitments. Annual program fees are mandatory for all partner levels except Bronze, although this may vary by country. Partners must also commit to sales and pre-sales training activities as well as achieve technical certifications for the products they sell.

Contact for more information.